Amperity and Microsoft push boundaries of AI-driven customer experiences

Amperity and Microsoft push boundaries of AI-driven customer experiences

In today’s market, retailers must offer meaningful experiences to encourage customers to share data in exchange for personalized offerings. Leveraging first-party data builds loyalty, reduces churn, and maximizes lifetime value. Retailers need current customer data analytics to shape future omnichannel experiences, fostering pre- and post-purchase engagement and brand advocacy.

Amperity, the first AI-powered Lakehouse customer data platform (CDP) and Microsoft Azure, work together to  empower retailers to achieve these goals, transforming customer relationships through data-driven insights and personalization.

“The synergy between Amperity and Microsoft is pushing the boundaries of AI-driven customer experiences, and empowering brands to harness the full potential of their data to understand their customers, deliver personalized experiences and drive revenue,” said Curt Lockton, SVP of Strategic Partnerships at Amperity.

The innovative partnership was recently recognized by the Microsoft Retail & Consumer Goods 2024 Microsoft Partner of the Year Award, where Amperity was named as a Finalist. The company was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology.

“We are incredibly honored and grateful to be named a finalist for the Retail & Consumer Goods Partner of the Year by Microsoft. This award is a reflection of the transformative impact our partnership has had on our mutual customers,” Lockton said.

“Congratulations to the winners and finalists of the 2024 Microsoft Partner of the Year Awards!” said Nicole Dezen (pictured), Chief Partner Officer and Corporate Vice President at Microsoft. “The momentum generated by numerous AI & Copilot announcements this year fueled innovation from our partners, enabling groundbreaking services and solutions to customers. I am inspired by the capability and creativity in our partner ecosystem and this year’s winners beautifully demonstrate the best of what’s possible with AI and the Microsoft Cloud.”

The Microsoft Partner of the Year Awards recognize Microsoft partners that have developed and delivered outstanding Microsoft Cloud applications, services, devices, and AI innovation during the past year. Awards were classified in various categories, with honorees chosen from more than 4,700 nominations from more than 100 countries.

Learn more about the Amperity and Microsoft partnership here.