REA Group to invest in rural property data platform Agtuary

REA Group today announced that it has entered into an agreement to acquire a minority stake in Agtuary, a leading platform specialising in rural property and environmental data and insights.

Agtuary transforms dispersed information into a centralised and standardised solution using advanced geospatial analytics and Artificial Intelligence (AI). Its purpose-made tools, data and workflows support property and finance professionals to make informed data-driven decisions in rural property management and investment.

Agtuary’s suite of products includes land due diligence and environmental analysis reports, CMA, a mobile inspection app, mapping and portfolio management, and emissions accounting tools. Its platform allows users to deep dive on any property beyond the built-up urban zone.

REA Group Executive General Manager of PropTrack, Kris Matthews, said combining rural property data with land use, environmental and climate information into a single accessible platform is a unique and compelling proposition for Agtuary customers.

“Agtuary is an exciting business that is already widely used by the valuation, finance and banking industries, and we see many opportunities for future innovation and growth,” Matthews said.

“We look forward to working closely with Agtuary to identify possible ways to collaborate, such as enabling new insights including rainfall charts and land use on realcommercial.com.au and realestate.com.au property listings.

“Agtuary also produces specialised Know Your Environment reports that would be extremely beneficial to our real estate customers, arming them with the sector-specific information they need to sell rural properties,” added Matthews.

Commenting on the investment, Agtuary Co-Founder and CEO, Angus Muffatti, said, “There are clear similarities between our businesses, so REA is a natural partner for us. We’re thrilled to be working together as we accelerate Agtuary’s next phase of growth.

“This capability is desperately needed in the rural sector and REA’s investment will help ensure rural property professionals have the most accurate and comprehensive set of tools and data available to them.”