Celebrating AI Appreciation Day with Billy Loizou
Why is AI Appreciation Day important? Artificial Intelligence (AI) expert Billy Loizou from Amperity uncovers why celebrating this day matters in today’s fast-changing digital landscape.
Why does celebrating AI Appreciation Day matter?
AI Appreciation Day serves as a meaningful educational tool and a catalyst for how it is applied in the future. On the educational front, it offers a focused opportunity to demystify AI by showcasing real-world use cases, to help people understand AI’s current capabilities and limitations. Additionally, it provides an ideal platform to address the ethical considerations surrounding AI, fostering critical thinking about its development and use.
AI Appreciation Day encourages discussions about AI’s potential impact on various industries, helping individuals and brands to better anticipate and prepare for upcoming changes – especially when you consider how fast Gen AI is evolving. However, the most important aspect of the day is that it encourages a mindset of continuous learning and adaptability, which will be crucial as AI continues to evolve and reshape various aspects of life and work.
What excites you about AI innovation in your industry?
AI is not only reshaping business operations, it’s fundamentally altering how we understand and interact with customers. The key to success lies in using AI not only as a tool for automation but also as a way to deepen brands’ connections with consumers, making every interaction more personalised and meaningful.
Many tools will emerge that focus on personalisation across content creation, AI concierge and customer service. But it’s essential that brands can lean on a trusted customer data foundation to power personalisation efforts to ensure they’re reaching the right customers with the right strategies at the right time.
What are the challenges around AI innovation in your industry?
The effectiveness of GenAI depends on the quality of its input data. Customer data, known for its complexity, requires specialised AI processing to create accurate, comprehensive profiles.
AI-driven customer data platforms can handle crucial background tasks like data unification, insight generation, and predictive analysis, answering key questions about customer identity, behaviour and next steps.
In an era of widely accessible GenAI activation tools, the uniqueness and quality of your data input becomes a critical competitive edge. Integrating AI throughout your entire data pipeline – from initial collection to final application – is essential for maximising results.
