Homes.com.au is reshaping the home buyer experience by using AI to take the hassle out of search
Homes.com.au, an innovative property technology company, is an Australian pioneer in advanced search and engagement methods to connect buyers with their perfect home and agents with qualified leads.
The platform is powered by artificial intelligence (AI) that understands buyer intent and defines hundreds of endpoint data attributes for a single property listing by using natural language processing (NLP) and computer vision to catalogue property features.
The Melbourne-headquartered PropTech is on a mission to make buying, renting and selling a home easy.
“Our platform is more than a listings portal. It’s a next-gen real estate app that provides all the tools, information and insights you need in one simple and user-friendly interface,” said Andre Costa (pictured), CEO at Homes.com.au.
Homes.com.au is reshaping the residential home buying experience with a focus on optimising the buyer’s journey, starting with the search process.
“The traditional way to buy residential real estate has been time-consuming and stressful, with a lot of moving parts, especially for people entering the property market for the first time. We’re using AI to cut down the time and hassle, so you can stop searching and start finding,” Costa said.
To avoid overwhelm, the platform’s proprietary AI guides the buyer one question at a time, to reveal what is important and discover a personalised selection of properties. The more the buyer interacts with the platform, the more the buyer’s preferences are refined. Special features support different ways to search, for example, by work and lifestyle requirements or property characteristics.
“Buyers love the way our progressive search asks them simple questions about their property preferences and lifestyle and then incorporates their answers into personalised results in real time, so they don’t have to manually sift through hundreds of properties,” Costa said.
As a purpose-built SaaS offering born in the cloud, Homes.com.au is highly scalable and integrates with the real estate agent’s CRM platform to instantly connect listings. Agents can list properties for free and pay a monthly subscription for advanced features.
With over 65% market coverage of all residential sales listings, Homes.com.au is now a top 5 ranked portal and Australia-wide user numbers are currently growing by 20 per cent month-on-month.
“We’ve solved the biggest problems when launching a new real estate marketplace such as market coverage and user experience,” Costa added.