Maximise your ‘Olympic-Size’ ad spend with AI
Advertising during the Olympics, or any high-profile event, can be a highly effective strategy for brands looking to capture global attention.
How AI is disrupting how to calculate ‘customer lifetime value’
Calculations of Customer Lifetime Value have become ever more elaborate, mainly due to technological advances.
Celebrating AI Appreciation Day with Billy Loizou
Artificial Intelligence expert Billy Loizou uncovers why celebrating AI Appreciation Day matters in today’s fast-changing digital landscape.
Practical advice for IT to get the most out of Generative AI
This article delves into actionable insights and expert advice to help IT teams navigate the complexities of GenAI integration.
What marketers need from their tech stack in the age of Gen AI
The Arktic Fox 2024 Digital, Marketing & eComm in Focus study reveals a significant shift in investment strategies among Australian marketers.
How to help AI stop ‘hallucinating’
In this Q&A, we speak with Amperity’s Head of Generative AI, Joyce Gordon, on how to manage and even eradicate the hallucinating hiccups.
How Generative AI and Clean Data creates ‘Magical’ customer experiences
Brands envisioning a seamless, magical customer experience must recognise that AI’s effectiveness depends on high-quality underlying data.
Celebrating AI innovation on International Women’s Day
In celebration of International Women’s Day, we speak with some of the most incredible female leaders in marketing and AI.
