Shopify unveils AI and platform updates to create a unified commerce experience for merchants

Shopify, a leading global commerce company powering over 25% of all online retail in Australia, has unveiled 150+ new products and enhancements to create a faster, more resilient, and unified experience for merchants.

With enhancements across Point of Sale (POS), Artificial Intelligence (AI), analytics, merchandising and more, Shopify’s Summer Edition reimagines a truly streamlined and unified commerce experience for merchants and developers. Updates include AI-powered tools that support content generation and help merchants quickly answer customers, features that enable smoother in-person transactions, and the evolution of Markets, to make expanding your business more seamless.

“The Summer ’24 Edition reflects our mission to create a unified commerce experience for our merchants,” said Shaun Broughton, Managing Director, APAC at Shopify. “This unwavering belief in simplicity is what allows entrepreneurs and teams to expand into new markets, quickly pivot on up-to-the-minute data, and share new and exciting products, all without the costs and complexity that can so often hinder business growth.”

AI enhancements built for commerce

Time is a valuable and often scarce resource for an entrepreneur. That’s why in the Summer ‘24 Edition, Shopify has taken its AI-powered features to the next level, embedding them throughout Shopify to save merchants precious hours and dollars.

New in the Summer ’24 Edition for Australian merchants are:

• Media Editor: In January, Shopify released AI image generation via Media Editor and saw merchants save over one million AI-generated images to their storefronts. Now, Shopify has extended AI image editing to everywhere in the Shopify admin where merchants use images, like the Online Store Editor and Email Editor. This feature is also available on the mobile app, so merchants can make professional image edits while on the go.
• AI-powered product creation: There is now an easier way to add new products to a store. With just a few keywords and a product image, Shopify Magic instantly suggests personalised and intelligent recommendations for all product categories. It will assign the right attributes to new products—like colour, size, and style—minimising listing errors so customers can easily find them on a merchant’s online store, on social, and on marketplaces.
• Suggested replies: Providing online shoppers with real-time answers to their questions can take up precious time that merchants are short on. Now, Shopify Magic quickly suggests an AI-generated response to an incoming customer chat based on information specific to a merchant’s store. Merchants can then approve (or edit) the response, hit send while they have the customer’s attention, and keep on selling—all in seconds.